client story

Ignition Group Doubles Marketing Headcount with Palm

Rapid Team Expansion, Real Results, £144k Saved + Higher Campaign Output

company

Ignition

location

website

ignitiongroup.uk

industry

Electric Heating

Ignition Group is a multi-brand, multi-territory UK group supplying energy-efficient, sustainable electric heating solutions. They design, manufacture, and retail advanced heating products through a digital-first ecommerce and app platform, making it easier for homeowners and businesses to adopt smarter, lower-impact heating.

"Working with Palm has changed how we think about building a team. It allowed us to hire specialist capability across operations, CRM, creative production, and marketing analytics - areas we potentially wouldn’t have invested in if we were restricted to local hiring. That shift has helped us because we’re no longer forcing generalists to cover specialist functions. We’re able to move faster with better visibility across performance."

Stephen Hankinson

CEO

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The Challenge

Ignition Group needed to expand its marketing team, but the high cost of UK hires made rapid scaling unsustainable. They needed skilled professionals who could hit the ground running across analytics, CRM, and creative.

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“Palm allowed us to scale faster than we thought possible. Their team handled everything, and the talent has been exceptional across the board. It's like having a plug-and-play growth engine”

The Palm Solution

Ignition Group turned to Palm Outsourcing to grow their team with vetted, remote talent from Egypt. In a matter of weeks, Palm placed:

1 Data Analyst
1 CRM Manager
1 Graphic Designer
1 3D Modelling Artist
1 Administrative Assistant

Each hire was handpicked, onboarded, and integrated into Ignition's workflow with full support from Palm.

The Results

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£144,000 in annual hiring cost savings
Marketing headcount doubled without compromising quality
Increased campaign output, creative capabilities, and data insights

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Another Success Story

Shake Content, Building a Remote Content Team to Unlock Rapid Growth

A High-Impact Remote Content Team, Driving 300% Growth

Start Hiring

“Hiring through Palm, was one of the best decisions I've made this year.. the quality of the talent has been on par with anyone that I've worked with in the UK. The level of English is faultless as well, I've never had a problem with communication. They've been innovative, highly educated, creative and worked around UK time zones. I can't emphasise enough how valuable Palm has been as a partner to our business, especially as we look to scale x2 this year.”

James Farnfield

Founder & CEO

How it Works

Hiring done for you. Within 10 days.

Discovery Call

We work to understand your hiring goals and identify where your team needs the most support. Together we’ll confirm your requirements for a perfect fit.

Hiring

Palm runs a 4-stage hiring process to find your perfect hire. We send you a shortlist of suitable, pre-vetted candidates ready to interview.

Selection

After you've interviewed your shortlisted candidates, you progress your selected candidate. We confirm a start date and sign contracts with you and the talent.

Start Hiring